Everything that has been invented and created throughout the history of humankind began with a thought. And from that thought, a way was made, and it manifested from the invisible into the visible.
Energy Upgrade has experiences with training sales staff in value-based selling. As a starting point, the willingness to pay for a product or service does not depend on the production costs or internal calculations of margins, but on the perception of the value of a given offer. The perceived value is the sum of all perceived advantages and thus the result of all value-drivers that are related to the offer. Value-based communication impacts the value perception of the customer and can be a key to sales success.